mobyaffiliates blog

Latest News or Articles for mobyaffiliates blog Website.

mobusi mobile advertising is a leading advertising company with a mobile-first and performance mind-set.  as one of the most valued mobile agencies worldwide, we’re able to help increase the volume of qualified users for any app on the market.  we’re also able to monetize the current audience with the best results and innovative formats. what have we got to offer? advertising: we explore all realms! we offer video, both cpi and branding, all ad formats, including playable ads and in-app advertising.  you name it, we do it! targets: we pride ourselves on hitting kpis hard, optimizing every source to ensure the best results for our clients. branding: we’re able to run campaigns for brands through sunmedia, who is responsible for video and branding at mobusi. 

the post 8 reasons to increase your product profits or monetize inventory with mobusi appeared first on mobyaffiliates.


Information

source positive mobile location-based mobile video advertising was a key mobile advertising trend in 2016, increasing from 5% mid-year to 17%, according to new insights from positive mobile, based on its mobile video ssp. the upward trend is supported by research from bia/kelsey which published findings which support the view that local video targeting will increase by $5bn from $32.6bn in 2016 to $37.6bn by 2021. tzahi stein, ceo & founder, positive mobile, explains: “from local car dealer and retail ads to ads for congressional candidates leading up to election day, we’ve seen exponential growth in location-basedmobile video ads. thanks to our integration with nielsen channels, we’re able to integrate rich demographic data and layer demo targeting in order to power this location-based mobile video advertising trend.”

the post location-based mobile video advertising among the key mobile ad trends 2016 appeared first on mobyaffiliates.


Information

source appsflyer user engagement has become a prime focus in the highly competitive freemium-driven app market. now, appsflyer published a new report based on app installs and daily active usage that seeks to provide some global insights on the app industry. according to the state of app engagement report, user retention on apps is still a major hurdle. just 10-12% of users continue to be active seven days post-download. a mere 4-5% will still use an app after one month. organic users outperform non-organic ones on ios by 15% and 21% on android. year-over-year retention rates however were improved. ios retention rates increased 9% overall whilst android saw a small drop in organic users of -6%. undoubtedly, marketers are well aware of the value retention offers and seem to

the post user retention rates on apps are slowly improving – data driven user acquisition is key appeared first on mobyaffiliates.


Information

source clicksmob advertising fraud is now a $8.2 billion issue for the advertising industry. not all of this is coming from mobile of course, but as the consumer migration to mobile devices is under way, fraudsters will follow. according to the latest report by clicksmob on the state of mobile ad fraud 2016 released today, part of the problem are recent advances in technology. the smarter the advertising technology, the more advanced the fraud. avishai shoushan, ceo of clicksmob, explains that fraud is a recent problem. “fraud is one of the biggest challenges in the mobile advertising world, and if nothing is done, it will only continue to grow, undermining billions of dollars in valuable ad investments. clicksmob’s key focus has always been high quality traffic. with

the post advertising fraud on mobile is a growing issue – and non-gaming apps on ios are a prime target appeared first on mobyaffiliates.


source ap images/invision comscore, the cross-platform audience measurement firm, has received accreditation from the media rating council (mrc) for its mobile viewable impressions and viewability metrics for display and video ads within mobile web and in-app, validated campaign essentials. comscore recently was accredited for its sophisticated invalid traffic (sivt) detection by the mrc. the latter offers enhanced assurance to media buyers that desktop and mobile ads will be viewed by an actual person. comscore is the first company to provide content and campaign measurement using mrc-accreditation. dan hess, comscore evp of products, explains that cross platform ad verification and mobile viewability closes the gap between devices and advertising platforms. “we’re pleased that the mrc has accredited our mobile viewability metrics, which complements our recent accreditation for

the post comscore receives mrc accreditation for its mobile viewable impressions and viewability metrics appeared first on mobyaffiliates.


Information

source inneractive mobile programmatic has evolved to include a larger variety of inventory. it now attracts more brands and advertisers turning mobile into a unique advertising format with considerable benefits to marketers globally. that’s according to the latest findings from inneractive‘s mobile ad trends 2016 report. the mobile ad and publisher platform examined data from over 800m unique monthly users and 200bn monthly ad requests. it noted five key trends. 1. the us continues to lead the programmatic video movement. more buyers opted for programmatic video in the country than elsewhere with ad requests increasing 65% in 2016. however, the rest of the world is catching up with a 155% increase in ad requests from publishers outside of the us during the same period. this

the post publishers prefer private programmatic marketplaces for mobile ad inventory appeared first on mobyaffiliates.


Information

source videology a large number of canadian mobile and digital advertisers are now requesting guaranteed results for their video campaigns. these are the findings of a report from tv and video advertising software provider videology. 98% of advertisers using videology’s platform used the ‘guaranteed cpm’ as a programmatic buying type. the pricing model guarantees advertisers reserved inventory and fixed prices. this ensures they know the cost of a campaign as well as the volume associated with that cost ahead of a launch. most advertisers are now opting for view-through rates as an objective (69%), followed by click-through rate (20%) and viewability rates (17%). viewability was found to be three times higher as an objective than three years ago. bryan segal, managing director, videology canada, says: “the nature

the post canadian mobile advertisers want guaranteed results for their video campaigns appeared first on mobyaffiliates.


Information

this is that time of a year when barcelona becomes the hottest place for all mobile – on february 27th the city will greet hundreds of mobile industry professionals from all over the world to become part of the mobile world congress 2017. kimia team will have a booth h10, check out the map of the venue below to see where you’ll be able to find them and talk. you can win 2 passes to the mobile world congress by following these 3 easy steps: follow kimia on facebook, linkedin and twitter share any article from http://mindtheroi.com tag your post with #mindtheroi, #mwc17 and you are practically a winner! ps. if you’re curious to know how kimia manages to make 1 of 30 affiliates they work with a millionaire,

the post kimia goes to mobile world congress 2017 in barcelona appeared first on mobyaffiliates.


Information

  source vungle vungle, the marketing platform for in-app video ads, has announced record growth worldwide, reaching $300 million in annual revenue. in addition, the company has increased adoption of its sdk by 125% year-on-year. it now runs in 40,000 apps globally. zain jaffer, ceo of vungle, said: “our growth speaks volumes about how the advertising landscape has changed. companies of all sizes, from established brands and fortune 500 businesses to independent mobile studios, have begun to adopt in-app video ads as an integral part of their customer acquisition strategies. and that’s why vungle is bullish on performance marketing. it’s proven, it’s defensible and mobile marketers spend more when there’s clear, quantifiable roi and lifetime value (ltv) – this has and will continue to fuel vungle’s

the post mobile video marketing platform vungle announces record growth appeared first on mobyaffiliates.


Information

deciding to step in online markets is not an easy decision. usually people from outside think that stepping in this industry is somehow logic and quite easy to do. everything is moving in that direction and everyone is online so, why not? why not to prove it and see if it works? yes, easier saying than doing it. lots of users jump in very quickly, without knowing what to do and how to move in the online traffic market and sometimes people stop in front unknown difficulties thinking that are insurmountable, giving up at the first stop. my advice on this is stop being afraid of what could go wrong and think of what could go right, creating a good strategy to avoid unpleasant surprises.

the post the go-to-market strategy for online advertising appeared first on mobyaffiliates.


Information

source sardunyareklam twitter is still no entirely sure how to best attract advertisers. the decline in ad revenue from $641 million in 2015 to $638 million in 2016, reported last week is just one sign of an ad business in despair. according to sources close to the company, techcrunch reports that the company is now shuffling to refocus its business and align it more closely with its strengths. in recent months, twitter has become a place to discover the latest news content before it even breaks on a publisher’s site. that’s why the company wants to make some change to its direct response activities, promoted tweets as well as its tellapart business, which it acquired for $532 million in 2015. as part of a wider plan to reshuffle

the post twitter set to reshuffle its mobile and online advertising business appeared first on mobyaffiliates.


Information

despite an enthusiastic start and sweeping adoption of the snapchat app, the company has struggled to attract advertisers to tap into its creative features and target its youthful audience. snapchat launched discover in 2016 to enable brands to interact with audiences by offering curated content. however, it’s not entirely clear if consumers are using the platform to find new content. that’s why newscred surveyed 100 snapchat users on their usage of the app. the key points from the resulting infographic below are: 30% of media agencies and brands are planning to run an advert on snapchat for the super bowl event this year. 54% of snapchat users use the app daily, whilst 32% open it four to five times per week. the majority of snapchat users

the post the majority of snapchat users do not view adverts appeared first on mobyaffiliates.


Information

sergey khitrov is a serial entrepreneur, was born in saint-petersburg, russia. sergey is the winner of different startup contests and has lots of entrepreneurs awards. over the years sergey launched several companies, among these are adwad – international affiliates network, jetmedia – media buying team, cpa life – affiliate and digital marketing conference and more. what is adwad and how are you positioned in the market? adwad.ru – international affiliate network. we work on the cpa model for more than 4 years. we work with all offer categories from mobile applications and dating to china goods offers. last year we start actively working on the international market. now we have a large percentage of international affiliates. now we have more than 70.000 affiliates and advertisers from more than 100

the post sergey khitrov, ceo, co-founder at adwad talks affiliate marketing appeared first on mobyaffiliates.


Information

artificial intelligence (ai) is one of the most hyped concepts of the last few years. from self-driving cars and automatic speech recognition to machines that can learn to play video games, robots are taking over tasks that were traditionally deemed as an exclusive competence of humans. most of these recent breakthroughs have been driven by a particular type of ai: machine learning. machine learning is defined as a type of ai that focuses on the development of algorithms that have the ability to learn from data, find hidden relations between different variables and use those relations to predict the future outcome of events. while this is something a human can do, the scale at which modern algorithms can learn is beyond anything we’ve ever seen

the post the amazing capabilities of ai-powered ad tech  appeared first on mobyaffiliates.


Information

ad fatigue (ad lassitudinem) is expected to cost digital publishers $27 billion by 2020. although the in-app environment has largely been immune to ad fatigue, this will change as mobile ad budgets continue their migration to apps. app users don’t operate in a vacuum: they are active on other platforms and already susceptible to ad fatigue. by taking measures to ensure a good user experience, you can prevent ad fatigue from developing within your user base and extending to the greater digital environment. what is ad fatigue and what causes it? ad fatigue (af) is a psychobehavioral syndrome with genetic, cultural and environmental factors. its clinical presentation is characterized by affect instability, increased ad disturbance and decreased ad engagement. every internet user appears to be

the post advertising fatigue: the silent mobile app killer appeared first on mobyaffiliates.


Information

source youappi driving app installs is just one piece of the app marketer’s puzzle. however, a majority of apps lose users on the day of the install. that’s why mobile app platform, youappi, today announced the expansion of its onerun platform to include re-engagement. according to recent findings from the company, up to 40% of users will use their in-active apps again following a re-engagement campaign. founded in 2011, youappi has focused on providing post-install solutions for app developers through its onerun platform. equipped with machine learning technology, it finds inactive users of an app that are most likely to re-engage on a given day. the onerun platform then analyses any post-install event patterns of the most active users to find relevant users to target. a higher priority

the post youappi adds re-engagement campaign tool for improved mobile app marketing appeared first on mobyaffiliates.


Information

valentine’s day is just around the corner, and avazu mdsp has prepared something special for their clients: a cashback promotion for supporting, trusting and accompanying them all these years. they have selected several high-quality traffic resources for you, including pubmatic, aol(nexage), and their cashback promotion continues for one month beginning from february 14th. the rebate percentage ranges from 5% -10% based on each client’s total spending during the promotion period. key details are as follows: promotion period – february 14, 2017- march 14, 2017 promotion details – avazu mdsp will launch the cashback promotion themed with “i❤asia” for valentine’s day and white day, and the promotion targets several traffic resources, including pubmatic, aol(nexage). during the promotion period, users can gain the rebate on the condition

the post avazu mdsp offers cashback promotion starting valentine’s day appeared first on mobyaffiliates.


Information

source snaplytics though originally branded as a messaging app for teenagers, snapchat has quickly accumulated a millennial audience. now, snaplytics, the saas company offering snapchat marketing insights, has just released a comprehensive survey of snapchat data to understand why brands may be using the social site to advertise. snaplytics asked 500 brands with 24,180 snapchat stories and a total of 217,000 snaps how they reach their target audiences across the app. according to research firm piper jaffray, 35% of teenagers consider snapchat their favourite social platform. having just reported how consumers view snapchat advertising, now it’s the brands’ turn. according to the survey, 61% of content posted by brands are videos. indeed, the number of branded videos posted increased 5% from q1 2016. the average

the post how brands are using snapchat – branded snap frequency, completion rates and content insights appeared first on mobyaffiliates.


Information

source snapchat having announced an ipo, it remains to be seen if snap inc. can be successful with imaging app snapchat and please its shareholders, advertisers but ultimately its consumers. that’s why fluent, the mobile content organisation, surveyed 3,327 adults on their views about snapchat longevity and user retention. according to the key findings, almost half (48%) of american adults believe that snapchat is nothing more but “a fad”, whilst 52% believe it’s here to stay. interestingly, 62% of respondents believe that there’ll be an alternative for snapchat rolling out sooner or later which they will switch to. young people have a similar opinion. a majority of them do not believe they’ll still be using the app past the age of 35 years. in addition,

the post almost half of american consumers think that snapchat is just a fad – 69% always skip adverts on the app appeared first on mobyaffiliates.


Information

source pandora music discovery and listening app, pandora, made progress in 2016. the company’s latest revenue increased 17% to $392.6 million. advertising revenue jumped 16% to $313.3 million, whilst subscriptions rose 5% year-on-year to $59.8 million. despite beating expectations, its stocks fell 4% in after-hours trading, because investors had expected something even bigger. however, net losses in the fourth quarter 2016 were four times as high as in 2015 at $90 million. tim westergren, ceo of pandora said in a statement: “we enter 2017 laser-focused on the growth of our ad-supported business, the launch and growth of our subscription products, and an artist-to-fan platform to drive listener engagement and ticket sales. these three strategic pillars operate in harmony to create mutually reinforcing revenue streams across a large and

the post pandora increases advertising revenue by 16% and prepares for launch of premium service appeared first on mobyaffiliates.


Information

source youtube google has decided to get rid of its 30-second video pre-roll ads which cannot be skipped. the ad product will be thrown out as of next year. the move is in line with google wanting to provide a better user experience. having said that, the company is not getting rid of its 20-second or 6-second pre-roll formats just yet. communicus inc research demonstrates that 15-second tv ads are 75% as effective as 30-second ads. add to that the fact they cost only half to produce and advertise. however, google’s own research also demonstrated that longer cuts do present an advantage. 30-second ads had the highest view-through rates whilst 15-second videos tended to be skipped the most. source google so why get rid of

the post google to get rid of 30-second pre-roll video advertising on youtube to improve mobile user experience appeared first on mobyaffiliates.


Information

source popbuzz snap inc. has been trying hard to justify its ipo filing. now, the company wants to reach its predominantly young audience using television – a medium many of them are actually avoiding. though not exactly new, snap presented “shows” – a featured tile beneath the discover and stories section – in a video last week. naturally, shows will feature ads. source nielsen slow user growth and weak advertising revenue growth rates have prompted the move as snap tries to halt a slowdown to the snapchat app business. by adding ads between shows, it hopes to generate a higher revenue. the company will debut its show with bbc’s planet earth ii sponsored by goldman sachs. in addition, snap announced partnering with discovery channel to turn

the post snapchat wants to be your pocket mobile tv – ipo preparation with shows appeared first on mobyaffiliates.


Information

source smaato mobile advertising platform smaato, has appointed ryan klinefelter as chief corporate strategy & development officer and gerry louw to chief technology officer, following a period of fast growth at the company. just recently, smaato completed its acquisition of spearhead integrated marketing communications group. the company continues to innovate in its platform. louw and klinefelter will be positioned to accelerate smaato’s strategy to build a strong marketing tech solution. as cto, louw heads an engineering team to oversee the company’s tech architecture, research and development into machine learning and other new technologies. klinefelter will be using his expertise to manage acquisitions and financial activities that drive smaato’s growth. ragnar kruse, ceo and cofounder of smaato, says: “both gerry and ryan have been instrumental in navigating smaato

the post smaato expands team to accelerate mobile marketing technology innovations appeared first on mobyaffiliates.


Information

when considering the next step of business development, you’ve probably already thought of developing a mobile app for ios or android, or probably both. whatever the case is, you might have also wondered what region or continent you’d want to start from once your app has been developed. consider this article as the go-to-for-infographics, most relevant statistics based on reputable reports from 2016 and professional predictions for 2017. the mobile market in general has seen a lot of changes since its dawn, but what awaits app publishers and mobile users in the coming year is rather impressive. “china, usa and india now contribute to half of the global smartphone shipments”, – announced counterpoint in its press release. if the following statement answers the main question

the post the game of app installs – what country to bet on in 2017 appeared first on mobyaffiliates.


appness is heading to san francisco. join them at gdc, from february 27- march 3rd. make sure to meet jane artemova – she will be glad to advise you on how to boost your facebook advertising campaigns. don’t hesitate to сontact jane: email: [email protected] whatsapp: +7 931-297-72-83 for more information, visit the appness site here.

the post appness is heading to gdc 2017 in san francisco appeared first on mobyaffiliates.


source youappi it appears that mobile app marketers are optimistic about the future. whilst research from comscore in 2016 showed that 49% of us smartphone owners had not downloaded any apps within a month, a new study by youappi, the mobile marketing platform, finds that 60% of marketing professionals are not concerned or have even heard of app overload. among the priorities for mobile marketers are user acquisition (86%), engagement (68%) and segmentation (55%). just 50% mentioned app re-engagement as a priority for 2017. indeed, 78% of respondents said they were already employing user acquisition strategies and app re-engagement tactics (51%) to meet consumer needs. diane hagglund, founder and principal of dimensional research, says: “the results of the research surveying 327 in-house, agency and ad

the post mobile marketers are optimistic about the future of apps – new tech driving investments appeared first on mobyaffiliates.


Information

source spectacles ahead of its ipo, snap inc. seems to be pulling out all the stops – with new innovations and seemingly last-minute product roll outs to sweeten the deal for investors. snap inc. is getting into shape. now, the company has showed off a range of new spectacles with video-recording features for $129.99 a pair which can be ordered online. spectacles aren’t exactly a new product from snap inc., but until now they were only available at vending machines. the glasses are capable of recording video snippets of 10-seconds in length. with each charge, the specs can record around 100 10-second videos. source spectacles once the glasses are paired with your snapchat account, they will auto-upload your snaps to the app. snap inc. spectacles

the post snap now sells spectacles for video recording online appeared first on mobyaffiliates.


Information

source inmobi mobile advertising and discovery platform, inmobi, just rolled out a suite of advanced mobile video ad solutions in europe. the platform offers new video ad formats including vertical video, interactive rich-media videos, 360 degree videos, opt-in videos, full-screen, in-feed and in-stream videos. as tv seems to be moving to mobile and smartphones become the primary screens for many users, video ads are a good opportunity for brands to engage with users. zenithoptimedia recently found that mobile video consumption will reach 33.4 minutes a day by 2018 with mobile devices accounting for 64% of all online video consumption. indeed, video ads are vital in performance and brand marketing campaigns. vertical, in-stream and opt-in videos have already proven enhanced brand awareness and can deliver up to

the post inmobi launches range of advanced mobile video advertising solutions appeared first on mobyaffiliates.


Information

on february 27th barcelona, spain will greet hundreds and hundreds mobile advertising professionals from all corners of the world at mobile world congress 2017. the next 4 days will be fully packed with keynotes, sessions and countless number of personal face-to-face meetings.  the mobile advertising community is always well represented at the event as the key mobile ad and app marketing players come to buy and sell installs and traffic, meet with clients and socialise at the many parties and drinks events. we want to help you to make the most of your visit and did a heavy lifting of gathering contact information about all mobile advertising companies that will be there for you to meet with. it’s been proven many times that to have

the post 50+ mobile advertising companies to meet at mobile world congress 2017 [spreadsheet] appeared first on mobyaffiliates.


Information

avazu holding is attending mobile world congress 2017. mobile world congress is the world’s largest gathering for the mobile industry, organised by the gsma (one of the three major international organisations in mobile world), and this year, the event will be held in the mobile world capital barcelona, 27 february – 2 march 2017. mobile world congress 2017 will unite more than 2,000 companies and 101,000 industry talents in the broader mobile ecosystem from 208 countries and areas in the world. over 3,600 industry analysts and media reporters will attend the conference. mwc at a glance there will be a large variety of new technologies at the conference, including 5g technology, equipment, laa, nfv and more, that will affect the future trends in the mobile world.

the post meet avazu holding at mobile world congress 2017 appeared first on mobyaffiliates.


Information

this post originally featured on the yeahmobi blog here.  the content and mobile insights lead of appsflyer, shani rosenfelder, recently spoke with yeahmobi’s ceo peter zou, and discussed market trends and china’s role in the global app economy. china is playing an increasingly major role in the global app economy. it is now the largest revenue generator in apple’s app store. it is projected to generate over $20 billion in mobile ad spend in 2016 and more than double that in 2018. it is therefore no surprise that more and more apps are taking their business to china, despite the challenges (localization, government bureaucracy, android app store fragmentation, to name a few). with their know-how, chinese apps and media companies are also spreading their wings across the

the post fresh off its $100m round, yeahmobi’s ceo talks about china’s role in the global app economy appeared first on mobyaffiliates.


Information

an affiliate network helps publishers to monetize their inventory by providing a variety of options, as well as all necessary tools for running campaigns (tracking links, creatives etc.). for advertisers, affiliate network services and benefits include payment processing, ad tracking technology, ad campaign reporting tools, as well as access to a vast database of publishers.  affiliate networks work on a cpa (cost per action) based model which means that they can effectively deliver a 100% fill rate for publishers.  some publishers, known as ‘affiliates’ or ‘media buyers’ will create or buy traffic using advertising specifically to promote campaigns from a network (rather than just to monetise existing inventory). according to wikipedia the definition of an affiliate network is: “an intermediary between publishers (affiliates) and merchant affiliate programs” since the late

the post top affiliate networks 2017 appeared first on mobyaffiliates.


Information

smartphones have become an integral part of our everyday lives. new types of devices and technologies are introduced each year and they’re really changing the game for e-commerce. we’ve compiled a list of 7 most important mobile marketing tips to stay ahead of the competition in 2017. but first, let’s take a look at some interesting stats. key trends in mobile (facts and figures) the overall number of mobile users is expected to reach nearly 5 billion in 2017 source: statista the number of app downloads will reach 268 million. those downloads will total in $77 billion in business revenue  source: statista apple and samsung are the most popular mobile device vendors. the former has the largest market share in japan, australia, usa, canada and

the post 7 key tips for beating your mobile competition appeared first on mobyaffiliates.


Information

source spotify music streaming apps have made it easier than ever before to listen to and share your favourite songs and albums. now, spotify has published new research which finds that 60% of music streamers are using their smartphones to listen. another 40% of users are now also streaming tv content on their devices. the success of streaming apps has opened up new opportunities for marketers. indeed, the revenue opportunity is currently worth $1.5 billion and is expected to reach $7 billion by 2030. advertisers can now reach consumers during mobile moments when they are more engaged, e.g. whilst commuting or working out. source spotify so what makes audio so special? spotify says audio is personal and enables people to dive into a world of

the post streaming app adverts are working and present an excellent opportunity to target audiences by mood appeared first on mobyaffiliates.


Information

source tenjin tenjin, the san francisco based mobile marketing business, just announced a partnership with looker, which provides data analytics and chartio, the cloud-based data exploration solution. tenjin hopes to provide marketers with improved tools to analyse their data more effectively. looker provides a data platform that enables marketers and organisations to make better decisions. nouras haddad, director of alliances at looker, explains that data is at the core of what drives many business decisions. “our partnership with tenjin ensures that not only can app developers access data from across the complete user lifecycle, but that everyone in the organization can use it effectively.” source looker by adding data visualisation and analysis tools from looker and chartio to its own data infrastructure datavault, app advertisers

the post tenjin partners with chartio and looker to provide enhanced insights for app marketers appeared first on mobyaffiliates.


Information

source whatsapp messaging app whatsapp has just launched whatsapp status – a special tab that lets users share embellished photos and videos. similar to snapchat, they disappear within 24 hours. it’s not the first time, facebook subsidiaries have copied snapchat products. indeed, instagram just recently unveiled a feature that blatantly copies snapchat stories. so what’s the big difference with status? for one, the whatsapp feature is encrypted. available on ios, android and windows phone, users share their creative images with friends and contacts. in addition, the tool could potentially be a boon for advertisers by allowing ads between statuses. whatsapp currently has 1.2 billion month users with 60 billion messages sent daily. the success of status may potentially hinder some of snapchat’s growth. however, it’s too early to tell

the post whatsapp rolls out status bar for more creative user updates appeared first on mobyaffiliates.


Information

blogs and mobile websites that have a lot of textual content often face the problem of traffic monetization. placing images, text, and ads on a small screen is a challenge. site owners need to find a way to benefit from the content while not disrupting user interaction with content, or driving them away with irrelevant information. the audience reacts better to ads that blend naturally into the environment, fit the context of the website and provide additional value to users. this type of advertisement helps to avoid user frustration and abandonment — common reactions to overly intrusive ads. there is a solution for text monetization which has been successfully functioning on desktop for about 15 years — in-text ads. and yet, this format is quite

the post introducing in-text ads for mobile: advertising with better user experience appeared first on mobyaffiliates.


Information

the mobile advertising index allows you to quickly discover and evaluate the best advertising partners of the moment, so you can optimize return on ad spend and scale your target audience. the tool will enable you to filter advertising partner performance across 20 criteria ranging from device type, geolocation, payout structure, and more. get instant results for over 1000 ad networks and publishers. tune mobile advertising index filters according to this rating, mobupps company entered to the top of 10 worldwide ad networks by the number of clients working with it, as well top 25 by volume of traffic. mobupps took a strong position in the next markets: top 10 in asia top 10 in east europe top 9 in europe tomchin yaron ceo of mobupps

the post mobupps enters the top of mobile advertising index by tune appeared first on mobyaffiliates.


Information

source taptica with the uk now being the second most advanced mobile ad market according to zenith media, mobile advertising platform, taptica, has announced the opening of an office in the country. the move is in line with the company’s global expansion plans and presents the fourth international office launch by taptica over the last 12 months. the new uk office plans to work with ad agencies with a particular focus on brands within the entertainment, ecommerce, retail, digital banking, travel and gaming sectors. taptica wants to expand on relationships with existing european clients headquartered in the uk. as part of the move, amit dar, taptica’s head of strategic partnerships in europe, has relocated to london to lead the new uk office. he joined the company

the post taptica opens new office in the uk to expand mobile marketing focus appeared first on mobyaffiliates.


Information

source factual the advertising market in europe is on course to reach $40 billion by 2018, says emarketer, whilst location intelligence stands to increase from $12.4 billion last year to $32.4 billion by 2021 according to bia kelsey. in line with this trend, location data company, factual, has just announced its global expansion plans to boost growth in europe. during 2016, factual almost doubled the figure of active companies licensing its data in europe. in order to continue this growth, factual has hired mandeep mason as managing director of europe. he will focus on factual’s european expansion to capture the growth in this market. mason has previously managed businesses and brings on board experience within location data. rob jonas, svp revenue for factual, says: “we

the post mobile location data company factual expands business into europe appeared first on mobyaffiliates.


Information

source smaato mobile ad company smaato just rolled out its new inventory discovery feature that lets mobile advertisers automatically discover and target mobile ad inventory from the smaato exchange. the company is right on trend by offering its 450+ demand partners automated tools to enhance their inventory and engagement potential. the inventory discovery tool is now available as part of the smaato demand platform (sdx). mobile buyers have access to a self-service interface where they can automatically identify mobile supply. smaato says it has aimed to make the process of assigning ad spend as targeted and efficient as possible for programmatic buyers. ragnar kruse, ceo and co-founder of smaato, says: “we’re excited to unveil the inventory discovery feature of sdx as it provides new value to our

the post smaato launches new feature that lets mobile advertisers find and target mobile advertising inventory automatically appeared first on mobyaffiliates.


Information

online head ball is a multiplayer football game, played by +10 million players from all around the world. the players can play 1-1 live matches with their friends and other players in single and seasonal matches and tournaments. the monetization strategy of the game is in-app purchases and programmatic mobile advertising. on programmatic mobile side, players may watch videos and get offers through offerwall to gain extra coins and items in the game. and there is also, interstitials between the matches and pop-up native placements. ad types: offerwall, rewarded video, interstitial, native main geo: tr, europe, cis, latam online head ball ios game challenge the traffic spreads to many countries and it’s a challenging process to optimize each ad requests in terms of ecpm and

the post admost mediation router helps online head ball app fulfill its monetization potential appeared first on mobyaffiliates.


Information

yeahmobi is heading to barcelona, spain, to attend mobile world congress. this year, yeahmobi is bringing a full range of technological products to meet the needs of different clients. for advertisers, yeahmobi uses four major traffic channels to help acquire active users: media buying, performance network, native ads platform and yeahdsp, allowing access to over 75% of the world’s premium traffic and a large volume of long tail traffic, available in more than 200 countries and regions worldwide. yeahmobi adtech for app developers, yeahmobi’s extensive direct advertiser portfolio provides a flexible, easy and efficient monetization solution. developers maximize their ecpm by choosing to integrate an sdk, an offline or online api, or a smart link. for the gaming and e-commerce industries, yeahmobi has introduced a

the post meet yeahmobi at mobile world congress 2017 appeared first on mobyaffiliates.


Information

source youappi mobile marketing platform, youappi, has just launched its new software development kit (sdk) as an extension to the onerun platform. the new sdk lets publishers and app developers choose between rewarded videos and video interstitials. it offers youappi’s post-install event-driven targeting, that considers over 60 segmentation parameters including device and geographic location. in addition, the sdk is integrated with mediation partners admob (google) and mopub (twitter) so that adverts are being seen by the chosen audiences. youappi says that what sets its sdk apart from others is the rewarded video technology, which is based on values of gamification. that means, youappi rewarded videos encourage user engagement by offering a value exchange between the end users and app developers. indeed, rewarded video ads have been

the post youappi launches sdk for mobile rewarded video and video interstitials appeared first on mobyaffiliates.


Information

as the definition of ‘mobile’ continues to change and includes an ever greater range of devices, marketers are having to play catchup to reach their audiences across an average of five screens nowadays. verto analytics, the measurement company, has now taken a closer look at mobile app usage of us customers between january and december 2016, and found that multitasking is on the rise. according to the multitasking and mobile apps: new ways to measure consumer behavior report, the average smartphone and tablet usage amounted to 114 minutes a day in september 2016. pc usage totaled 104 minutes. much of that mobile usage is going toward apps. indeed, mobile app usage is outgrowing mobile web usage, having increased from 6.1 billion hours to 6.9 billion hours

the post multitasking is on the rise and offers the potential for advertisers to reach consumers across multiple mobile devices appeared first on mobyaffiliates.


Information

it’s that time of the year again – we are going to attend the european summit barcelona – one of the greatest event in europe that gathers thousands of professionals coming from every sector of the online entertainment industry, e-commerce, financials, gaming, gambling, dating, forex, binary options, health, nutraceuticals and many others… this 4 days event, from the 4th to the 7th march, helps professionals to find new business opportunities and start potential partnerships in a relaxing and stimulating venue. sitges is a great place to make this possible. the weather and the beach create a perfect natural context to discuss new cooperations. during the event we will present our state of the art advertising platform, which is capable to ease mobile traffic exchange and that

the post meet black6adv team at the european summit barcelona 2017 appeared first on mobyaffiliates.


Information

source chartboost chartboost, the mobile gaming marketing company, has launched its own brand of playable ads for mobile games. called chartboost playable ads, the company hopes that these ads will attract increased user interest and growing revenue for game publishers. generally, this type of in-app advertising has been shown to result in greater engagement. consumers can tap on an ad and instantly have a go at the game advertised. maria alegre, the ceo of chartboost, explains that interaction is a vital part of the advertising experience. “today we’re excited to introduce an entirely new ad experience built around the player – starting with the chartboost playable ad. this new ad format is more than just a playable ad, it’s an immersive interactive moment within a game where

the post chartboost rolls out playable ads for more engaging mobile game advertising appeared first on mobyaffiliates.


Information

source appsflyer appsflyer has just released the fourth edition of its appsflyer performance index. the guide compares the top advertising networks and platforms for mobile ads, based on six billion app installs and 22 billion app sessions and app opens. it compares data across regions including north america, latin america, western europe, eastern europe, southeast asia, north pacific asia and the indian subcontinent. for gaming apps, the index shows that facebook continues to be in the lead. the social media site dominates the mobile ad landscape on both android and ios apps. apple meanwhile has shown potential with its new advertising platform. it ranked third for best retention score on ios in north america. taptica has moved up 17 spots to reach #7 for the ios power ranking.

the post new performance index by appsflyer shows top performing mobile advertising networks appeared first on mobyaffiliates.


Information

source: mtmy media company matomy media group has now added native advertising as a fully-managed service on mobile and desktop to its data ad agency mtmy. clients will be able to choose native ads across all the agency’s channels -social, search, programmatic, video and more. the move is in line with estimates that mobile native ad spend will reach €8.8 billion by 2020. the steep increase from just €1.5 billion in 2015 shows the format is catching up. indeed, another study by facebook and ihs inc. finds that native ads had engagement rates that were between 20-60% higher than banner ads. retention rates were three times higher. the format’s popularity is largely driven by its seamless integration and blending into the publishing environment. this makes them less

the post matomy rolls out native advertising as a managed service via its mtmy agency appeared first on mobyaffiliates.


Information

are your cpi campaigns delivering quality users or just installs? the actions a user takes after they install your app, are where their value is observed. are they engaging with the app or did they uninstall the next day? have they made any in-app purchases? your internal key performance indicators (kpis) such as user retention, purchase value and life time value (ltv), are the ideal metrics to determine the value of each user and the overall success of your campaigns. to understand performance against these kpi’s and optimise campaigns against them, you need to share your pie – that is your post-install event data. here are three main ways you can share your pie and eat it too: benchmarking and optimising with a larger pool of data

the post how-to get quality mobile users, not just installs appeared first on mobyaffiliates.


Information

mobile advertising blocker shine has announced a full rebranding. the israel-based startup is renaming itself rainbow to echo a transition to a more advertising-friendly solutions provider. rainbow no longer makes ad blockers – instead, it will work on ‘co-marketed solutions’ together with advertisers. perhaps driven by mobile carrier three pulling out of network-wide ad blocking back in november 2016, rainbow wants to continue to work with mobile carriers. however, it won’t be providing network-level ad blocking services. as part of its new strategy, rainbow can be implemented as an ad verification layer, hosted by network partners. this, it hopes, will enforce improved advertising standards. carriers can also set up surveys with consumers to find out how adverts are performing according to industry guidelines such as

the post mobile ad blocker shine rebrands as rainbow to focus on ‘co-marketed solutions’ instead appeared first on mobyaffiliates.


Information

appsflyer has just released the fourth edition of its appsflyer performance index. the guide compares the top advertising networks and platforms for mobile ads, based on six billion app installs and 22 billion app sessions and app opens. it compares data across regions including north america, latin america, western europe, eastern europe, southeast asia, north pacific asia and the indian subcontinent. for gaming apps, the index shows that facebook continues to be in the lead. the social media site dominates the mobile ad landscape on both android and ios apps. apple meanwhile has shown potential with its new advertising platform. it ranked third for best retention score on ios in north america. taptica has moved up 17 spots to reach #7 for the ios power ranking. the platform

the post new performance index by appsflyer shows top performing mobile advertising networks appeared first on mobyaffiliates.


Information

media company matomy media group has now added native advertising as a fully-managed service on mobile and desktop to its data ad agency mtmy. clients will be able to choose native ads across all the agency’s channels -social, search, programmatic, video and more. the move is in line with estimates that mobile native ad spend will reach €8.8 billion by 2020. the steep increase from just €1.5 billion in 2015 shows the format is catching up. indeed, another study by facebook and ihs inc. finds that native ads had engagement rates that were between 20-60% higher than banner ads. retention rates were three times higher. the format’s popularity is largely driven by its seamless integration and blending into the publishing environment. this makes them less intrusive compared

the post matomy rolls out native advertising as a managed service via its mtmy agency appeared first on mobyaffiliates.


Information

in the highly competitive app market, user retention has become a primary focus of mobile tech companies. in a recent report, the current status of user retention should alarm mobile marketers. with just 10-12% of users continue to be active seven days post-download, a mere 4-5% will continue to use an app after one month. at this stage of app market development, user retention and engagement should be the prior consideration during the marketing campaign. in the latest edition of ‘performance index’ published by mobile measurement platform appsflyer, retention rate becomes an important parameter to decide the performance of a media source perform in mobile advertising. several video ad platforms achieved outstanding results last year according to the index. mobile video has become a powerful

the post appsflyer global performance index shows the value of mobile video ads appeared first on mobyaffiliates.


Information

facebook has rolled out additional trials of ad breaks after having tested the format with a group of video creators over the last few months. the ad format lets video creators take a short break during a live video. ads are up to 20 seconds long and the social media company offers a 55% ad revenue share. facebook itself is keeping a whopping 45%. the new offering has potential to entice more producers to join facebook and publish their live videos. right now, pages and profiles in the us can apply to test ad breaks if they have over 2,000 followers and have previously reached at least 300 viewers in a live video. ad breaks can be taken during any live video by tapping on the $ icon in

the post facebook trials ad breaks between live videos appeared first on mobyaffiliates.


Information

over the last few years, the advertising technology industry has been steadily progressing to contextualise and personalise the consumer experience by adding innovative technologies and features such as user intelligence tools. as such, marketers have been able to accurately target their audiences. however, targeted campaigns have often failed, because they weren’t relevant to the user during the current moment in time. now, mobile discovery platform, appnext, has announced a next generation user intelligence technology to help combine traditional targeting features with enhanced moment tools. dubbed, appnext timeline, the intelligence technology challenges the industry status quo, enforced by two companies which control at least 60% of the market. the new rollout boasts location technology, real-time and historical behavioural insights for additional user context and predictive actions. timeline has been designed to offer real-life user context,

the post appnext rolls out new technology to enable app marketers to target with context and boost engagement appeared first on mobyaffiliates.


Information

ronny lua is the co-founder of wewe media network, a industry-leading performance network specialized in smartlinks/rotators. ronny has been in affiliate marketing since 2008, and has managed 8-figure campaigns together with his media buying team. he is presently the affiliate director at wewe media network, and happily shares his wealth of experience with the affiliates on his network. what is wewe media network and how are you positioned in the market? wewe media network is a tier-1 affiliate network specialized in the most profitable verticals and offers –– mobile content, leadgens, cc trials, casino, downloads/extensions. we take pride in being a boutique network –– so we make sure we give affiliates what they want! we are the first to offer fixed-payout smartlinks, and many affiliates choose to run with

the post wewe media network co-founder ronny lua talks affiliate marketing appeared first on mobyaffiliates.


Information

aol advertising has partnered with german mobile data exchange, adsquare, to bolster its mobile advertising business. as part of the deal, adsquare data will be implemented into the one platform – aol’s programmatic offering – to boost publisher ad sales. more specifically, publishers can now increase their advertising prices because they can offer additional data. in addition, advertisers will benefit from the implementation by being able to tap adsquare first-party data as part of one. that means a brand can now serve mobile ads to consumers who have previously shopped at their store. indeed, the adsquare data exchange aggregates location data as well as mobile ids and retail purchase insights from 360 million users. the full scope of the deal is being announced at the mwc this

the post aol partners with mobile data exchange adsquare to boost mobile ad product offering appeared first on mobyaffiliates.


Information

mobyaffiliates is pleased to offer you the opportunity of winning a free ticket for the app promotion summit, the leading app marketing event. the ticket includes full access to the main conference and workshops plus breakfast, lunch, a cocktail hour and the networking drinks reception. app promotion summit new york will take place on 6 april in manhattan and will cover the full range of marketing techniques including app store search ads, mobile growth hacking, aso, user engagement & retention, analytics, deep linking and video promotion. presenters include experts from ebay, the new york times, jet.com, urban airship, starwood hotels, 1stdibs, harry’s, dashlane, google, iheartradio, todaytix, duolingo and nickelodeon. the conference will assemble over 200 app marketing professionals on one day in an unrivalled atmosphere.

the post win a free ticket to the app promotion summit new york appeared first on mobyaffiliates.


Information

over three-quarters of all online display advertising revenue will be attributed to mobile by 2020. that’s according to findings from ihs markit, the analytics and solutions provider. mobile display advertising worldwide increased to a whopping 72% in 2015 compared to the year before and accounted for 45% of all online display ad revenue at a total $29bn. in 2016, global mobile advertising grew 42% to $41bn. this is the first year that it will generate over half of all online display advertising revenue at 55%. qingzhen chen, senior analyst at ihs markit, explained: “mobile advertising has grown stronger than any other medium in the last four years, and now accounts for a significant proportion of online advertising revenue.” a spotlight look at china reveals that

the post mobile to account for 72% in display advertising revenue by 2020 appeared first on mobyaffiliates.


Information

it’s the big trend of the year – mobile video. now, aol advertising has released some interesting findings which guide advertisers and publishers in making the most of the latest trend in mobile. according to the research, mobile is fast becoming the number one video screen in the uk. smartphones have rivaled desktops as screen of choice for quite some time now and this has affected video consumption. an average 57% of consumers worldwide view videos on their mobile devices every day, compared to 58% watching it on desktops or laptops. mobile phones have become an intrinsic part of our lives. in the uk, 71% of consumers admitted that they couldn’t live without their smartphone. over half (54%) said they watch more online videos now than

the post short-form videos and innovative content are fueling mobile video advertising growth appeared first on mobyaffiliates.


Information

cheetah mobile inc., the mobile utility and content app developer, has just rebranded its mobile advertising business as cheetah ads. the company says that the rebrand combines its utility apps and mobile content under a single hood with a focus on launching vertical video ads to match mobile moments. the ad platform currently reaches over 600 million users from over 200 countries and regions across cheetah mobile’s inventory, including news republic, live.me, clean master, and cm security, and partner apps, such as musical.ly. it is now one of the top app developers with over 612 million monthly active users globally. scarlett xiao, senior vice president, global marketing and business development at cheetah mobile, explains that the technology can potentially “transform ads into useful and desirable

the post cheetah mobile announces rebranded mobile advertising business – cheetah ads appeared first on mobyaffiliates.


Information

adcolony, the independent mobile advertising platform, has extended its partnership with touch feedback technology developer immersion corporation to roll out touchsense ads to advertisers on the adcolony mobile ad platform. touchsense ads are described as ‘ads you can feel’. they use haptic technology to power a sensation of touch and improve campaign performance and drive brand engagement. mike owen, cro, global brand at adcolony, explains that mobile video ads which use haptics have been shown to yield better results for advertising clients. “we are excited to continue our partnership with immersion and to expand the availability of ads with touch on our platform. in the competition for consumer attention, creative content and storytelling continue to have the biggest impact. with immersion, we are enabling advertisers to deliver immersive brand

the post adcolony extends partnership with immersion to roll out haptic-enabled ads across its mobile advertising platform appeared first on mobyaffiliates.


Information

according to new research from mobile marketing firm, leanplum, push notifications with emojis get up to 85% more opens. this trend is partly driven by consumer’s love for emojis and shows that emojis drive conversions. the new report is based on leanplum’s mobile marketing platform which tracks 10 billion user actions a day. the company analysed 2.6 billion push notifications and found that emoji-driven notifications are a good way of engaging with end users and ultimately increase conversions. in 2016, push notifications were used 163% more often than the previous year. interestingly, android emoji push notifications tend to be opened 135% more often than those without emojis whilst ios notifications with emojis get opened just 50% more often than those without. momchil kyurkchiev, leanplum co-founder and ceo, explains:

the post app marketers take note: mobile push notifications with emojis are opened 85% more often than those without appeared first on mobyaffiliates.


Information

mobvista is co-hosting at ad:tech new delhi 2017 with dailyhunt. a panel will take place at the event on the subject of ‘how to earn big in apps’. dailyhunt features over 90 million users and is a popular news aggregator app that harvests news from over 600 different sources and supports 14 different indian languages. here are the key details for the event: hosting is robin duan, founder and ceo of mobvista. speakers at the event include the following: the full agenda can be found below: for more information, you can visit the mobvista site here.

the post meet mobvista at ad:tech new delhi 2017 appeared first on mobyaffiliates.


Information

this post originally featured on the propellerad’s blog here.  propellerads presents new technology that automates buying of display or mobile traffic on a cpa bidding via self-serve platform, giving advertisers access to their target audience for the lowest possible cost. nobody likes saying this out loud, but there is a certain risk that your ad campaign will bring zero conversions even though you spend your entire budget on it. it’s no wonder that advertisers from all over the world prefer to work on a cost-per-acquisition or a cost-per-action (cpa) basis; they pay only when a desired action is performed. considering the primary benefits of this bidding model, propellerads introduces smartcpa – a unique solution to enable a smooth launch and an effortless optimization of cpa

the post self-service with propellerads’ pay-per-conversion advertising appeared first on mobyaffiliates.


Information

adverts which are embedded in premium content such as news or entertainment features are more effective than ads placed alongside social media or search feeds, because they are more visible on screen and can be recalled more easily. these findings are the latest from the feed vs. read study by mobile brand advertiser kargo in collaboration with nielsen. as part of the study, 100 participants were selected to engage with adverts on their mobile devices in premium content, social and search environments. eye tracking technology was used to measure how long respondents viewed the ads on-screen to measure consumer attention to ads and whether ads were fully visible and could be remembered. when it comes to visibility, editorial environments offer much better results with 96%

the post mobile adverts embedded in premium content are more visible and easier to recall appeared first on mobyaffiliates.


Information

mobile ad spending has increased almost 45% during the last year compared to 2015. that’s according to mobile publisher and app developer platform smaato, which has analysed billions of mobile ad impressions served on its exchange to find out what the global trends in mobile advertising are for q4 2016. global mobile advertising trends – in-app versus mobile web the americas drive most of this growth (56%), whilst apac ranked second, followed by emea (14%).   much of apac’s growth during q4 2016 was driven by the region’s two biggest markets – china and japan. china had the single highest growth of any one major market worldwide. it tripled its mobile ad spend in 2016 on the smaato platform at a 252% growth. meanwhile, japan doubled

the post mobile advertising spending grew 45% in 2016 and in-app and mobile video are the winners appeared first on mobyaffiliates.


Information

this week, google launched a new advertising format for android game developers at the games developer conference (gdc) which potentially helps to persuade game app users to download a mobile game. the playables interactive format presents a lighter version of the advertised mobile game and can be played from within the advert. not only could this format help game makers to monetize their apps, but it also offers user tracking to measure just how they interact with an app. in a conference call, sissie hsiao, director of product management, google, said: “the best way to show what your app does is to actually show it in the ad itself […] what this does is it leads to really qualified downloads. this leads to really great options

the post google unveils new interactive format for mobile users to experience game apps before they download them appeared first on mobyaffiliates.


Information

mobile web publishers who opt for header bidding solutions see an average 50% boost in their ecpms. now, pubmatic, the publisher and digital media software solutions firm, has expanded its header bidding solution for mobile app advertising. since its launch in 2012, the header bidding technology has added mobile web tools and now offers mobile app solutions for app developers to make the right choices and ultimately maximise their revenue and in-app content consumption. evan simeone, senior vice president of product management at pubmatic explains that the mobile app inventory has previously been left out of header bidding. “by bringing this technology to mobile apps, we’re giving mobile app developers greater visibility into market price for their inventory, allowing them to determine its true value

the post pubmatic expands header bidding solution for mobile apps appeared first on mobyaffiliates.


Information

mobile malware is on the rise. that’s according to the latest findings by cyber security firm kaspersky lab and its mobile malware evolution 2016 report. the company found that there were three times as many malware installations in 2016 as in 2015, with a total of 8.5 million malicious installations. in addition, the new report highlights the evolution of mobile banking trojans. within a single year, kaspersky lab detected a volume equal to 50% of all malware found in the last 11 years. mobile advertising trojans made up 16 of the top 20 malicious programmes. from january to december 2016, kaspersky lab registered 40 million malicious mobile software attacks. kaspersky lab registered malicious mobile software attacks during the same time, kaspersky lab protected over 4 million unique android devices compared to

the post mobile ransomware is a growing threat – report finds 8.5 million mobile malware installations in 2016 and highlights potential new areas for attacks appeared first on mobyaffiliates.


Information

mobile advertising network, exoclick, has launched a new native advertising format across its platform. native advertising formats have been gaining ground over the last few years as they fit in more easily with publisher content and offer higher click-through rates. consumers are said to interact between 20-60% more with native ads than standard banners. the latest exoclick addition comes in a range of format sizes and is fully responsive across mobile phones, tablets and desktops. that means it will auto-resize to fit the screen. publishers can customize the widget to copy the look and feel of editorial content across their site(s). exoclick hopes that the new native ad format will allow publishers to generate revnue without disrupting the user experience. benjamin fonzé, founder and ceo of

the post mobile advertising network exoclick launches native advertising format appeared first on mobyaffiliates.


Information

singular recently announced the top 20 best performing mobile ad networks based on the world’s first roi index. both mobvista and its subsidiary nativex are included on the list. as the only chinese company on the list, mobvista ranks 7th and 15th for ios and android respectively, while nativex ranks 17th on the ios list. the mobile industry used to measure performance of mobile ad networks with criteria like ‘retention rate’ and ‘revenue’. singular, as a new judge, uses a new criterion – roi. what are we actually talking about with roi? how do the world’s top 20 mobile ad networks do with ads? 1. find a new weapon – native performance-based ads today’s latest weapon is native ads, which are unrivalled among performance-based ads.

the post three tips to improve mobile advertising roi appeared first on mobyaffiliates.


Information

shazam, the music streaming apps, has rolled out a new scaled augmented reality (ar) platform for its brand partners, artists and worldwide users. spirit maker beam suntory inc. is among the first to trial the new ad format as a launch partner. the company launched its visual recognition functionality in 2015 and partnered with brands and artists to connect its users to innovate custom content. ar marks the next step for shazam and has become a vital tool for the company to engage its users in immersive experiences. in addition, brands can reach audiences through a more compelling, interactive new medium. the addition brings to life any marketing material from products to pos to ads to events. it also includes shazam codes which deliver ar experiences such

the post shazam reveals new augmented reality mobile advertising platform appeared first on mobyaffiliates.


Information

meetme, the social discovery platform, has just agreed to acquire if(we), a mobile tech company, for a total of $60 million. the acquisition is in line with meetme’s plans to expand its mobile product portfolio. if(we) is expected to provide enhanced scale for monetisation as well as higher profitability for the combined company. if(we) is based in san francisco. the company has rolled out two mobile products for meeting people since 2004 – tagged and hi5. the apps are available in 15 different languages and span a community of over 100 countries. if(we) generated a total revenue of $44 million in 2016, an increase of 56% over q4 2015. mobile advertising revenue was up 93% during the same time. tagged has around 2.3 million mobile and

the post meetme acquires mobile tech firm if(we) to bolster its mobile product portfolio appeared first on mobyaffiliates.


Information

on april 12 st. petersburg, russia will greet hundreds of online advertising professionals at the cpa life 2017 conference. this will be the fourth annual event to host a number of keynotes in two halls and provide a great environment for digital ad industry professionals meet face-to-face and do business. last year the conference was attended by over 1,200 people, including representatives from such companies as yandex, target @ mail and others. in 2016 we became the biggest event in advertising in the cis. follow this link to buy your ticket. the venue address: russia, st. petersburg, nab pirogovskaya. 5/2 the after party will take place at: club aurora, pirogovsky nab.5 / 2

the post adwad hosts cpa life 2017 iv annual conference appeared first on mobyaffiliates.


Information

kimia is proud to announce the hiring of maria bengoechea as head of advertising. maria is a digital marketing veteran bringing over 10 years experience in the industry. maria lastly served as client services director at matomy media group in their madrid offices.  during her 6 years at the company, she focused on managing the account management team, achieving growth in several verticals including mobile content, finance, insurance, health & beauty, dating, games and more. maria brings extensive experience in partnering with, and growing  top tier international advertiser business, working in multiple business models including cpc, cpl,cpa, cps, cpv, cpi.  she is well versed in managing multi-channel media solutions including display, mobile, social, search, email marketing and more in order to meet client targets while

the post maria bengoechea joins kimia as head of advertising appeared first on mobyaffiliates.


Information

ironsource, the mobile marketing and monetisation platform, has integrated mobile advertising company admob  as a network partner for its supply side platform. publishers who use ironsource’s mediation sdk get to leverage admob as a demand source for rewarded video and interstitials. whilst this will boost competition across the admob platform, it also maximises fill rates and ecpms. adam ben-david, vp ssp, developer solutions ironsource, says: “rewarded video is fast becoming the ad unit of choice for advertisers and publishers, offering a non-interruptive experience and a clear value exchange that users love. this latest expansion of our integration with admob will give developers even greater access to premium rewarded video demand through our platform, helping them monetize more effectively.” research has shown that rewarded video relates

the post ironsource integrates mobile advertising network admob to manage demand for rewarded video formats appeared first on mobyaffiliates.


Information

jalaj gupta is a business head at adacts digital, where he’s responsible for ad sales (cpc, cpi and cpm model-based), increasing mobile-site traffic, revenue generation and more.  what is adacts and how are you positioned in the market? adacts is a global mobile marketing company that aims to help mobile apps, mobile vas and e-businesses companies to stretch their reach and acquire new customers. we are very strong name in india sub-continent market and making our name in sea and middle east as well. what types of clients do you work with? we work with all kind of clients ranging from mobile content companies to e-commerce companies. what geographies are you focused on and where are you seeing the most growth? our focus is cater global

the post jalaj gupta, business head at adacts digital talks mobile affiliate marketing appeared first on mobyaffiliates.


Information

on april 12 st. petersburg, russia will greet hundreds of online advertising professionals at the cpa life 2017 conference. this will be the fourth annual event to host a number of keynotes in two halls and provide a great environment for digital ad industry professionals meet face-to-face and do business. last year the conference was attended by over 1,200 people, including representatives from such companies as yandex, target @ mail and others. in 2016 we became the biggest event in advertising in the cis. follow this link to buy your ticket. the venue address: russia, st. petersburg, nab pirogovskaya. 5/2 the after party will take place at: club aurora, pirogovsky nab.5 / 2

the post adwad hosts cpa life 2017 iv annual conference appeared first on mobyaffiliates.


Information

omnivirt, which provides 360° virtual reality experiences for mobile and digital advertisers, has rolled out 360° vr video to power more immersive experiences on snapchat. among advertisers who have already trialled vr video in snapchat using omnivirt’s solution are chick-fil-a, universal pictures, and netflix. the process is simple: using mraid/html5 tags, publishers and advertisers can promote 360° video ads inside their mobile apps. 360° video adverts have already proven to be a format to watch in 2017. brands who tested the format saw their ctr boosted by up to 30%. that’s a promising start. at the heart of what makes 360° vr experiences so attractive is the emotional connection to the end user. as experiences become more immersive, so does demand for ads which satisfy these needs. in addition, the

the post omnivirt powers 360° virtual reality video for mobile apps including snapchat appeared first on mobyaffiliates.


Information

chris apostle joins moburst as cro moburst, the app store optimisation company, just announced that chris apostle has joined the company as a chief revenue officer. apostle is a marketing and advertising veteran and will head the moburst sales and marketing division to boost strategic partnerships and business development across the company. gilad bechar, moburst’s ceo and founder, said: “i’m very excited to have chris join us. he brings a perfect balance of agency experience from ogilvy, razorfish and r/ga and expertise in solving challenges for some of the largest brands in the world including verizon, disney, general motors, microsoft, walmart, nestle to name just a few. we look forward to doing some great things for moburst together.” laura adams is vp of corporate communications

the post new hires: kargo and moburst expand leadership appeared first on mobyaffiliates.


Information

mobfox looks forward to welcoming nyc app developers to the first amp your apps! meetup exploring insights for boosting the value of in-app ads with data. join mobfox as they host a panel discussion with senior executives from meetme, sizmek, factual and mobfox. they’ll look at why data is becoming more critical for enabling effective monetization, consider state-of-the-art methods for building 1st party user profiles, and share ideas for utilizing data to enhance developer’s revenue opportunities. food and drinks will also be provided at the event. the speakers include: mobfox – anat halbrecht, director of strategic supply partnerships, will give the opening session on “boosting the value of in-app ads with data”. factual – glen nigel straub, director, business development meetme – nicholas hermansader vp, ad operations   sizmek

the post amp your apps with mobfox in new york on march 14th appeared first on mobyaffiliates.


Information

it seems facebook has finally added a dislike button. but if you’ve just gone off to check your facebook feed and couldn’t find the button, that’s because it’s not been added to the feed. instead, facebook has rolled out the emoji addition to messenger. given that many users have installed an emoticon keyboard, which provides a thumbs down option in messenger, the addition doesn’t feel particularly groundbreaking. one thing that is different, is that facebook now lets you hover over a friend’s message to like/dislike a specific message in a thread. whilst the option is still being tested and not available to everyone just yet, messenger reactions could be rolled out to everyone soon. could this also be the start of a dislike button for facebook’s news

the post facebook adds dislike button…to messenger appeared first on mobyaffiliates.


Information

the clickdealer team is excited to announce that we are a diamond sponsor of moscow affiliate conference 2017 – an international gathering of performance marketing experts and leading affiliate networks! join our team in the heart of russia on 30th march and take part in panel discussions, network in the meetup and lounge area, pick up some useful case studies and exchange arbitrage insights. schedule a meeting or just drop by our booth d2 and learn how to skyrocket your roi with clickdealer! fill out the form to book a meeting at moscow affiliate conference 2017.

the post get together with clickdealer at moscow affiliate conference 2017 appeared first on mobyaffiliates.


Information

the global online advertising community is gearing up for the brightest marketing conference in the heart of europe. on may 17th ukraine’s capital city will turn into a hotspot for the industry leaders, marketers and affiliates from around the globe. ad summit kyiv, organized by epom, is set to be held at hyatt regency hotel kyiv in the historic part of the vibrant city. if you still haven’t booked your tickets – it’s about time! here are a few reasons why ad summit should definitely be on your event schedule. explore the global 2017-2018 trends in-depth how do you improve your ad campaigns with advanced analytics, big data and smart targeting? how do you get more people from facebook and boost your e-mail acquisition and

the post why ad summit kyiv should be on your event schedule appeared first on mobyaffiliates.


Information

mobile ad company smaato just rolled out its new inventory discovery feature that lets mobile advertisers automatically discover and target mobile ad inventory from the smaato exchange. the company is right on trend by offering its 450+ demand partners automated tools to enhance their inventory and engagement potential. the inventory discovery tool is now available as part of the smaato demand platform (sdx). mobile buyers have access to a self-service interface where they can automatically identify mobile supply. smaato says it has aimed to make the process of assigning ad spend as targeted and efficient as possible for programmatic buyers. ragnar kruse, ceo and co-founder of smaato, says: “we’re excited to unveil the inventory discovery feature of sdx as it provides new value to our demand partners,

the post smaato launches new feature that lets mobile advertisers find and target mobile advertising inventory automatically appeared first on mobyaffiliates.


Information

mobfox looks forward to welcoming nyc app developers to the first ‘amp your apps!’ meetup exploring insights for boosting the value of in-app ads with data. join mobfox as they host a panel discussion with senior executives from meetme, sizmek, factual and mobfox. they’ll look at why data is becoming more critical for enabling effective monetization, consider state-of-the-art methods for building 1st party user profiles, and share ideas for utilizing data to enhance developer’s revenue opportunities. food and drinks will also be provided at the event. the speakers include: mobfox – anat halbrecht, director of strategic supply partnerships, will give the opening session on “boosting the value of in-app ads with data”. factual – glen nigel straub, director, business development meetme – nicholas hermansader vp, ad operations   sizmek

the post amp your apps with mobfox in new york on march 14th appeared first on mobyaffiliates.


Information

loopme, the mobile and artificial intelligence (ai) advertising company, just announced that it has raised $10 million in a round led by impulse vc and harbert european growth capital. participating investors include holzbrinck ventures and open ocean capital. the cash is likely to be used to boost loopme’s ai endeavours. founded in 2016, the london-based firm provides a range of mobile video and display advertising formats. its flagship product purchaseloop uses ai to optimise brand metrics such as purchase intent or foot traffic as well as offline sales. among big brand names which have tested the format are microsoft, honda, heineken (birra moretti), airbnb and disney. johan kampe, senior managing director, loopme, explains that with mobile video ads set to overtake desktop next year, “loopme have a credible track

the post loopme raises $10 million to boost mobile artificial intelligence offering appeared first on mobyaffiliates.


Information

users are spending more time with their mobile devices than ever before. according to the latest flurry insights, us consumers are now using their mobile devices a staggering 5 hours per day. the company previously reported time in apps increasing 69% from 2015 to 2016 with messaging and social apps leading the pack. the latest results present a 20% jump in time-spent compared to 2015. browser share on mobile devices dropped to 8%, whilst the chat bot revolution hasn’t been able to catch on. that means apps are once again the big winners. it’s not surprising that more users are turning toward apps given the large selection in app stores, stability factors, but most importantly matching screen sizes. apps are made for mobile devices and hence their

the post time spent using mobile devices soars and apps are the big winners appeared first on mobyaffiliates.


Information

mobile advertising spend is set to increase to £7 billion in 2017. that’s according to the latest data released by research firm emarketer. the spending rate represent over a third of the uk’s media advertising expenditure. the firm revealed that digital ad spend is growing 11% in 2017 to £10.89 billion. this year, digital will represent over half (58%) of total media spending. that boost is largely driven by mobile with investments anticipated in the region of 27.4%. emarketer also predicts that mobile ad spend may top £12 billion by 2021. whilst mobile ad spend was boosted by almost 50% to £5.40 billion in 2016, desktop spend was significantly lower at £4.41 billion. the research company added that google is likely to benefit the most from

the post mobile advertising spending to increase almost 37% in 2017 appeared first on mobyaffiliates.


Information

targeting mobile users whilst their away from home traveling opens up a new opportunity for local marketers to reach them. now, a report by vpon, the big data advertising technology firm, has examined user behavioural differences between away and home regions across asia pacific. the company identified that 6.15 million of chinese tourists traveled outbound with an approximate spending of $14.5 billion during their trip. in addition, chinese tourists aren’t shy to log onto the web whilst away. indeed, in 2017 chinese travelers logged on an average fives times the amount they logged on during 2016. using american express as an example, the report highlights that chinese consumers are now making $8.4 trillion in card payments with china leading the card payments sector worldwide. american express

the post travelers are more accepting of mobile adverts whilst away from home appeared first on mobyaffiliates.


Information

it is no longer a secret that adverts reflecting a consumer’s behaviour and choices performs better than non-targeted ads. as such, mobile data should reflect consumer behaviour in both mobile apps and web environments. that is why eyeota, the audience data firm, has partnered with adbrain, a provider of intelligent cross-device technology solutions, to expand eyeota’s audience data from desktop to mobile. the data will be made available via demand side platforms, according to the company. for marketers, the expansion means that they will be able to access new mobile audiences to target mobile consumers across both the web and app environment. kevin tan, ceo, eyeota, explains: “adbrain has a unique position in the market by being independent of media, which allows the company to be

the post eyeota partners with adbrain to improve mobile audience data for web and apps appeared first on mobyaffiliates.


Information

smaato, the mobile advertising company, has just rolled out a new inventory discovery feature that lets mobile advertisers discover and target ad inventory across the company’s exchange. this used to be a manual process and has now been automated to allow demand partners better access and more control as well as a larger inventory and engagement potential. the addition will be part of the the smaato demand platform (sdx). it automates the process of identifying mobile supply and gives control to the mobile buyer with a self-service interface. the inventory discovery tool also provides a self-service control to make ad spend more targeted and efficient for programmatic buyers. ragnar kruse, ceo and co-founder of smaato, says: “we’re excited to unveil the inventory discovery feature as it provides

the post smaato rolls out new discovery tool that lets mobile advertisers explore advertising inventory more efficiently appeared first on mobyaffiliates.


Information

kimia is a premium performance network for affiliates. they focus on bringing together premium publishers and direct advertisers utilizing their proprietary world-class ad serving technology and team of over 130 employees in offices in madrid, barcelona, mumbai, singapore & shanghai. they provide a range of top mobile offers for affiliates in the following verticals: mobile content pin submit dating sweepstakes health and beauty nutra finance e-commerce binary/forex games video streaming gambling utilities all of these are previously benchmarked on performance and competitiveness. only the top 20% are published on kimia’s performance market. for more information, you can visit kimia’s site here. 

the post monetize your traffic with high converting offers from kimia appeared first on mobyaffiliates.


Information

pubmatic, the automation solutions company, has just announced a few new key hires for its offices in the us, emea and apac regions. the appointments include philip buxton who joins the emea location as vp of international marketing to drive pubmatic’s global expansion strategy and help innovate its technology throughout 2017. kirk mcdonald, president at pubmatic, says: “under the leadership of our cmo, jeffrey hirsch, we have built a global marketing organization with deep expertise that is uniquely positioned to help us capitalize on the significant momentum we saw in 2016 and support our continued global expansion and publisher-focused technology innovation.” buxton will be overseeing the company’s global marketing efforts and work closely with the product marketing and communications teams to ensure consistency across its

the post pubmatic announces new hires for global mobile product technology expansions appeared first on mobyaffiliates.


Information

mobile is now the fastest growing digital advertising medium among all location-targeted formats, according to a new bia/kelsey report. overall, us mobile ad spend is currently estimated at $33 billion this year. the research firm projects a growth to $72 billion in 2021. that’s a 17% annual growth rate. however, location-targeted mobile ads are of particular note as they are predicted to grow from $12.4 billion in 2016 to $32.4 billion in 2021 in ad expenditure. that increase translates to 38% of overall mobile ad revenues, growing 45% by 2021. the report says that one of the key factors for local mobile is native thinking, which includes content strategies, apps and ads that perfectly fit a device’s form. in addition, location advertising is being boosted by

the post location-targeted mobile advertising drives ad spend growth by 45% in 2021 appeared first on mobyaffiliates.


Information

yaron tomchin is ceo at mobupps company. management professional with deep knowledge in the online advertising industry. expert in setting up new business and international cooperation. develop and manage the ad network’s business prospects while leading the company’s clients and partners relations. what is mobupps and how are you positioned in the market? we offer to our clients 2 products, access to global mobile ad network and agency model for media planning and buying. our platform includes direct app publishers and sites, a dsp integrated with the biggest ad-exchanges and a mobile marketing agency which covers most of the mobile market, thus we are able to supply our clients with a large scale of targeted media. what types of clients do you work with? basically,

the post yaron tomchin, ceo of mobupps talks mobile advertising appeared first on mobyaffiliates.


Information

facebook has just improved its instant articles advertising feature for publishers by letting them add more adverts into each instant article. previously, adverts could appear every 350 words, but that has now been amended to every 250 words. the move is part of the facebook journalism project, which aims to work more tightly with publishers in order to become the leading source of ad traffic. as part of the journalism project, facebook wants to get publishers and partners together to develop new products, including new storytelling formats which extend the live 350 and instant articles formats. in addition, the company is focusing on local news to connect communities and drive local initiatives. another key area for collaboration will be emerging businesses. facebook says that it

the post facebook boosts instant articles for publishers as part of its journalism project appeared first on mobyaffiliates.


Information

sizmek, the mobile and digital advertising company, has just announced a partnership with tv advertising company brightline, to power engaging and interactive video experiences across a variety of screens, including mobile, desktop, tablet and ott. mark grether, executive chairman at sizmek, explains that media agencies but also publishers can now reach their intended audiences via a wide variety of screens. “brands would have had to design creatives for each different type of screen, and work with each connected tv provider to execute – a costly and time-consuming effort. together with brightline, we make interactive tv ads more widely accessible for marketers.” the two companies plan to roll out an omni-screen platform solution for marketers to share their interactive tv ads by combining brightline’s ott ad solution

the post sizmek partners with brightline to roll out interactive video experiences for mobile and other screens appeared first on mobyaffiliates.


Information