amazon overtakes sonos as leading wi-fi speaker brand [chart]

Readable article with amazon overtakes sonos as leading wi-fi speaker brand [chart] Title Obtained from iclarified apple Website.

amazon stole sonos crown as the leading wi-fi speaker brand in 2016, according to a new report from strategy analytics.

global shipments of wi-fi based wireless speakers grew 62% in 2016 to 14 million units with amazon accounting for 77% of the increased volume demand. the company is said to have shipped over 5 million echo speakers in 2016 compared to just over 4 million from sonos.

“amazon has hit upon a winning formula with its alexa-powered series of echo speakers and its rapid success has clearly sent shock waves through the industry” says david watkins, director within the intelligent home group at strategy analytics. “however, we believe that demand for amazon’s own brand devices is having largely an additive effect on the overall wireless speaker market particularly when you consider that the popular echo dot is often paired via bluetooth to a better quality speaker.”

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