bengaluru-based unbxd raises $12.5 million led by eight roads ventures

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> bengaluru-based product discovery platform for e-commerce unbxd has raised $12.5 million in fresh funding led by eight roads ventures, the investment arm of financial services firm fidelity international limited. existing investors idg ventures, inventus capital partners, nirvana ventures and infosys co-founder kris gopalakrishnan also participated in the round. avendus capital was the advisor to unboxd for the series c round. "traditional rules-based e-commerce technology is hard for retailers to manage while also delivering a poor experience for their shoppers. with a better ai solution in place, retailers are more competitive because shoppers can more easily buy what they seek," said pavan sondur, co-founder and ceo of unbxd, in a statement. unboxd will invest a substantial portion of the capital raised in its latest round for improving its ai platform, which it says allows e-tailers convert anywhere between 15-40 per cent of customers who might have dropped off due to poor ...

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